Lidl's 'We Care Back' Campaign

Since announcing their partnership with Family Carers Ireland at the end of 2024, Lidl has been supporting the caring community through the development of their Charity Champion programme. One team member from every Lidl store and Regional Distribution Centre across Ireland has volunteered their time and energy to support Family Carers Ireland through a host of activities including planning and participating in store fundraising and fostering greater community engagement.

Lidl are also actively listening to the Family Carers Ireland community by engaging in research with their wider network to understand the practical supports that can be put in place over the course of the partnership to ease the everyday challenges faced by family carers.

Catherine Cox, Head of Communications and Policy at Family Carers Ireland, said: “Many people providing care don’t realise they’re family carers and often struggle silently, unaware that support is available. Our Heart of Gold campaign aims to break that silence, giving carers the recognition, practical help and reassurance that they’re not alone. We’re delighted to have Lidl’s support this year as our new partner and leverage their stores in communities across the country to reach the ever-growing number of family carers in Ireland. Lidl’s involvement will help us raise vital funds for essential services, including respite care and crisis intervention, making a real difference to the lives of family carers across Ireland.”

Family Carers Ireland’s Heart of Gold campaign runs throughout June, featuring nationwide on-street collections, local fundraising events, and in-store donation opportunities across all 187 Lidl stores.